OUR VALUES
Red Deer’s values are the guiding princeples that define how it conducts its business and what it stands for as a company. This means working as a team that:
- Discovers: by opening our minds to new possibilities, thinking creatively, and having the courage to learn from successes and failures, take on new challenges, capture opportunities, and resolve problems.
- Delivers: by taking personal responsibility and pride in our work to provide timely, quality results that benefit both Red Deer and our customers, while helping to achieve our vision and strategy.
- Collaborates: by recognizing the value and power of diverse perspectives, communicating openly to understand others’ viewpoints, demonstrating leadership by sharing knowledge, and respectfully challenging each other to achieve the best results for all.
- SCares: by taking a long-term view to build a sustainable future for our company, our people, and the environments and communities in which we operate.
These values are the foundation of Red Deer’s commitment to long-term sustainability as a steel construction company.
VISION
To be the world’s leading manufacturer of steel structures and silos, renowned for our precision, quality, and innovation, while maintaining our family-owned values and commitment to sustainability.
STRATEGY
- Quality and Precision: Utilize modern technology for top-notch accuracy and quality in steel structures, silos, and mechanical components.
- Global Expansion: Strengthen market presence and build strong customer relationships worldwide.
- Innovation: Invest in R&D for product innovation and sustainable practices.
- Employee Development: Enhance skills through training and foster a positive work environment.
- Operational Excellence: Optimize efficiency and supply chain management
- Brand Building: Boost brand visibility and reputation through modern marketing strategies.
By focusing on these key areas, we aim to become the world’s leading manufacturer of steel structures, silos, and mechanical components.
